Womstar – digital and influencer marketing agency

Womstar – Showreel · 0:45
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Digital and influencer marketing agency – Riga, Latvia

Your digital growth partner.

Womstar – digital and influencer solutions for Latvian business. Turn marketing into measurable results!

Get in touch → See our services

Scale you can rely on.

2500+content creators in our database
400+influencers at our in-person events
15in-house team of professionals
6platformsIG / TikTok / YouTube / Facebook / LinkedIn / Threads

Our services

We believe there is a real person behind every click in the digital world. That is why we do not churn out ad after ad – we build meaningful content and digital experiences that genuinely speak to people and move them to act.

Four directions – one growth system

Influencer campaigns and events

  • Influencer collaborations
  • Reviews & Ratings
  • Influencer events

Digital advertising

  • Paid social advertising
  • PPC (pay-per-click) advertising
  • Digital banner advertising
  • Digital out-of-home advertising

Social media management

  • Social media channel management
  • Brand communication style
  • Channel growth
  • Content planning and optimisation

AI creative solutions

  • Animation and motion graphics
  • Video production and editing
  • Graphic design

How we work

From the first conversation to the report – five steps.

  1. Research and selection

    Audience data, objectives, and influencer selection based on demographics and engagement metrics.

  2. Idea and brief

    Creative concept, PR box ideas, and a clear brief for every content creator.

  3. Approvals and contracts

    Sign-off of publications with the client, contracts, and legal compliance – PTAC guidelines, advertising disclosure, ethics.

  4. Active campaign phase

    Publishing, monitoring, and real-time performance tracking with UTM links and codes.

  5. Reporting and optimisation

    KPIs, ROI, and conclusions for the next step.

Let the campaigns speak.

Ideas we turn into action!

Brands that trust us

L’Oréal ParisNIVEAPhilipsHenkelEucerinPurinaLoeweCitadeleVersuniLux ExpressSchneiderTomTomMegoSilvanols

More projects – Womstar Instagram →

Client testimonials

★★★★★

“I rate our overall collaboration as very successful. The agency approaches every project professionally – whether it is a small project or a large one. We particularly value Womstar’s consistently positive attitude, sense of responsibility, and competence.”

Philips BalticsClient

★★★★★

“We work with Womstar as one close-knit team to deliver integrated, broad-scope services both in Latvia and across Europe. We have always been confident that together we can deliver services to a high standard.”

Sparta MediaPartner

★★★★★

“In creative projects, clear and timely communication is essential. I do not know how Womstar manages it, but it is always easy to work with their project managers. Thank you for that!”

Egita, @mansremontsContent creator

Frequently asked questions

What does the influencer marketing service include?

The full cycle: influencer selection based on audience data, the creative idea, brief development, outreach and contracting, review and client sign-off of publications, monitoring, shipment logistics, UTM links, and real-time reporting with KPI, CPM, CPC, and ROI metrics.

What budget should we plan for to get good results?

When working with an agency, the budget consists of two main parts: the agency fee (strategy, selection, communication, contracts, analytics) and the influencers’ own fees. Our minimum engagement threshold (including influencer fees) is EUR 1,400 + VAT, though the final figure depends on your objectives. Here is how it looks in practice:

Entry level: EUR 1,400–2,500 + VAT
Collaboration with 3–5 micro-influencers. A great fit for niche products, local awareness, or testing.

Mid level: EUR 2,500–6,000 + VAT
3–6 mid-tier influencers (10k–50k followers) plus a few micro-influencers. Delivers both broad reach and high audience engagement.

From EUR 6,000 + VAT
Collaboration with macro-influencers and celebrities (50k+ followers). Long-term ambassador programmes with strong advertising returns.

How do you measure campaign results?

With real-time performance tracking during the campaign: UTM links, discount codes, and analytics tools. Reports include ROI, CPM, CPC, conversions, and other KPIs – so decisions are made on data, not gut feeling.

Do the publications comply with the law and PTAC guidelines?

Yes. Our experience lets us assess potential reputational risks, and we have a lawyer on the team – we ensure publications comply with the guidelines of PTAC (Latvia’s Consumer Rights Protection Centre), with legislation, and with ethical standards, including correct advertising disclosure.

What are GEO and AEO, and why do they matter?

GEO (generative engine optimisation) and AEO (answer engine optimisation) are content optimisation for AI search – ChatGPT, Gemini, and Google AI Overviews. We build digital content so the brand is visible not only in Google results but also in AI answers.

How does a collaboration start?

We start with a discovery conversation about your goals, audience, and previous experience. From there everything runs in five clear steps: research and selection, idea and brief, approvals and contracts, active campaign phase, reporting and optimisation.

Can you work with our existing materials?

Yes – we integrate existing content, visual assets, and brand guidelines into the campaign, and our creative team produces whatever is missing: from graphic design to video editing.

How quickly will results be visible?

You will see the first data during the campaign itself, thanks to real-time tracking. For sustained growth, plan for 2–3 months of consistent work – a stable foundation first, then results.