★Blog — influencer marketing and content

What’s really happening in influencer marketing

Numbers, conclusions, and the behind-the-scenes from our own campaigns. We publish rarely, and only about what we have tested ourselves.

Get in touch →See our services

Viens influenceris var pārstāvēt vairākus lielus zīmolus — bet tikai tad, ja tie kopā veido loģisku stāstu. Trīs jautājumi, ko uzdot pirms līguma.
Can one influencer represent several big brands?For brands

Can one influencer represent several big brands?

Yes — but only if the brands together tell a coherent story about the influencer's…
Piecas lietas, kuru dēļ lielie zīmoli izvēlas citu partneri — un tev par to nepaziņo. Ieradumi, valoda, komunikācija, nodokļi un sensitīvās tēmas.
Why big brands don’t pick you: 5 creator mistakesFor creators

Why big brands don’t pick you: 5 creator mistakes

Large brands pass on creators for five recurring reasons: a public image tied to negative…
Mikro influenceri, UGC, īsie video un AI satura pārsātinājums. Kas influenceru mārketingā strādā 2026. gadā un kā zīmolam izvēlēties kombināciju.
Influencer marketing in the Baltics: what works in 2026For brands

Influencer marketing in the Baltics: what works in 2026

In 2026 the biggest audience no longer wins influencer marketing — the most precise one…